eStara CEO John Federman to Deliver Chairperson’s Opening Address at Net.Finance 2006 Conference

Federman to Discuss Technology’s Role in Driving Profitability and Growth through Enhancing Customer Experience

Who: John Federman, CEO, eStara

What:   Technology and customer service in the financial industry currently sits at a crossroads: customers are Web-savvy enough to crave online solutions, yet are still reticent to give out personal information for fear of phishing and ID fraud. As a result, frustrated financial services marketers are asking themselves, “where does the industry go from here?” Forward-thinking companies are addressing this paradox by leveraging multiple channels to marry their web initiatives and contact centers.

In the Chairperson’s Opening Address, Federman will discuss technology’s role in driving profitability and growth by providing customers with convenient and secure services. Drawing upon his experience working with financial institutions such as Esurance, Dell Financial Services, HSBC, and Legg Mason, Federman will outline different strategies these companies, and many others, are leveraging to improve their customer’s experience and gain brand loyalty.

 “Online banking institutions are looking at ways to integrate cross-channel communications solutions, such as text chat and click to call, to enhance the customer experience and provide the same level of security and comfort that customers associate with face-to-face customer service,” said Federman.  According to Celent Communications, a financial services research firm, banking institutions view these products as a way of decreasing attrition in those customers that are signing up for financial products, such as loans and mortgages.

When: Tuesday, April 11, 2006, 8:00 a.m. PST

Where: Net.Finance 2006: Focus On the Customer Experience to Drive Profitability and Growth, Sheraton Wild Horse Pass Resort, Phoenix, AZ

About Net.Finance 2006
Now in its 5th year, Net.Finance is the definitive conference for Senior Marketing and Ecommerce Executives from Financial Services Institutions looking to integrate their online and offline strategies. Learn from more than 33 marketing and e-commerce visionaries who face the challenges you’re facing – each one will analyze the successful and profitable strategies that keep their institutions “top of mind” for both their customers and competitors. Not only will you take away immediate actionable strategies, but forge lasting relationships with more than 200 marketing and e-commerce executives.

About eStara:
eStara (http://www.estara.com/) provides the world’s most robust and widely deployed Click to Call service, with more than three million users in 113 countries.  eStara’s IP telephony infrastructure seamlessly transitions consumers, together with the context of their online session, into immediate telephone or PC-based voice contact with the business.  The same patented base technology drives eStara’s Call Tracking, a flexible, scalable call tracking and monitoring service that supports pay-per-call and subscription revenue models with the largest inventory of local phone numbers in the industry.

Founded in 1999, eStara now serves over 350 global enterprises across many industries including directory and on-line publishing, financial services, travel and hospitality, and online retail.  Customers include Amazon.com’s A9.com, Apple Computer, Continental Airlines, DaimlerChrysler, Dell Financial Services, Hilton Hotels, ThomasNet, Verizon’s Superpages.com and Yahoo! UK & Ireland.

Dan Obregon
eStara
703-648-8281
dan@estara.com

Mike Kaplan
fama PR
617-758-4156
estara@famapr.com