As technology and creativity converge to present consumers with more options for researching products and services, marketers, publishers and media companies are increasingly challenged with demonstrating which outlets are most effective for building awareness and generating leads.
In today's multi-media environment, where consumers engage brands across multiple channels, the need to track and measure campaign impact both online and offline is more important than ever. According to a recent survey by Forrester Research, 76 percent of marketers had no way to determine their return on investment from their lead agencies, and few were measuring campaigns across channels. However, consumers that view ads online for national brands wind up purchasing those products offline at their local retailer. Being able to monitor that transition from the online to the offline world has become crucial to optimizing and evaluating new media campaigns.
eStara eCommerce Optimization Services such as Click to Call and Call Tracking, combined with advanced interaction features such as Save & Send, Form to Phone and Audio Clips help publishers close the loop for local advertisers by guaranteeing that no lead goes unanswered.
Sporting, a major Portuguese football club, used Click to Call in this award-winning, interactive advertisement to recover lost attendance and drive ticket sales. Word of mouth grew rapidly, drawing 610,000 visits to the Sporting.org website in just two weeks, and resulting in 1,500 new memberships.
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Try Click to Call or Click to Chat right now to speak with us about how eStara can enhance your Web site and improve your business results.
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