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The Internet has forever changed the way consumers research and compare businesses, products, and services. Online media properties - such as local and vertical directories, Internet Yellow Pages, and classified sites - give today's consumers a multitude of options to quickly find information and evaluate the products or services they seek to purchase or rent. As a result, the advertisers who pay to be included in these listings are demanding proof that their ad dollars are generating real leads and sales.
National advertisers want proof that their online listings are driving leads to local chains, while local businesses want to know how many leads an ad drove to a particular store or salesperson. As these advertisers get used to "paying for performance," they are also beginning to ask for ROI on traditional print listings.
Yet, according to a recent survey by Forrester Research, 76 percent of advertisers still have no way of determining their online advertising campaign ROI, and few were measuring campaigns across channels. The media companies that can directly measure the multi-channel impact they have on their advertisers' businesses will stay one step ahead of the competition.
eStara Connections services such as Click to Call and Call Tracking, combined with advanced interaction features such as Video Connect, Save & Send, Form to Phone, and Audio Clips help publishers close the loop for advertisers by converting more leads, guaranteeing that no lead goes unanswered, and proving campaign ROI.
Improve your marketing performance with eStara Connections for:
