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INTERACTIVE AGENCY

Interactive agencies are faced with increasingly complex tasks: breaking through the noise of a crowded marketplace, conveying a brand experience across channels and media, and delivering leads that convert to sales. With online ad spending at an all-time high, and an emerging trend where 85 percent of consumers research online, but purchase offline, the task has never been more difficult.

eStara Connections provides a full set of tools for optimizing online sales and marketing performance, and tracking telephone calls generated from individual advertising campaigns. These services offer a variety of tools designed to help marketers support interactive, viral, e-mail and search campaigns.

Built around core services like Click to Call and Call Tracking, interactive agencies also optimize performance and productivity when leveraging such capabilities as:

	Dynamic Number Replacement (DNR): allows advertisers to have unprecedented insight into where leads are being generated. DNR allows marketers to track phone calls down to the keyword and search engine that delivered the call.
	A/B testing: provides marketers insight into the effectiveness of each ad.
	Automated Outbound Calling: delivers branded messages simultaneously across a variety of voice-enabled devices.
	Interactive Content Delivery: ties online video and interactive campaigns to the phone for a truly unique ad experience. eStara allows marketers to deliver branded messages to consumers the instant a call is placed from an ad.
	Real-Time Reporting and Provisioning: provides up to the minute dashboard reporting of campaign results.

The solution is designed to leverage various modules for different campaign needs, but share the underlying mission of optimizing performance and productivity.

Awards

Sporting, a major Portuguese football club, used Click to Call in this award-winning, interactive advertisement to recover lost attendance and drive ticket sales. Word of mouth grew rapidly, drawing 610,000 visits to the Sporting.org website in just two weeks, and resulting in 1,500 new memberships.