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ATG's products drive applications for leading media and entertainment companies such as A&E Television Networks, Bookspan, Meredith Corp. and Harvard Business School Publishing.
In 2005, 38 percent of consumers paid for content online and the average spend was $88. With 60 percent of consumers projected to be paying for content in 2010 (Forrester Research), you need a robust and scalable e-commerce platform to support that growth.
ATG gives you a flexible, feature-rich product suite to deliver a relevant, consistent, and cost-effective customer experience—enabling you to manage e-commerce and service interactions over the Web, e-mail, chat, and phone as one continuous, personalized relationship.
ATG e-Commerce Optimization Services such as eStara Click to Call and Click to Chat have the media industry talking. With solutions for directory/IYP publishers, interactive agencies and search marketers, eStara Connections provide the opportunity for consumers to directly connect through the click of a button embedded on a Web site, e-mail, banner ad, search engine or online directory listing. With advanced interaction features such as Call Tracking, Save & Send or Form to Phone, inquiries are immediately routed, tracked for closed loop analysis, and customers gain the insight, information, or confidence they need.
ATG products help you increase revenue and customer loyalty while reducing service costs, by empowering you to directly manage the customer experience, from acquisition to conversion to service and repeat purchase.
A&E Television Networks
Maintaining separate online stores for each brands left A&E Television Networks (AETN) with no ability to leverage the special interests of its customers for cross-brand promotions and sales. Moreover, managing the separate stores was time-consuming and costly. AETN had to find a better way to create more reliable and personal online experiences for its customers.
Bookspan
Bookspan, the premier direct marketer of general interest and specialty book clubs, increased sales at a rate of 100 percent growth within two years after moving to ATG. With nearly 40 unique book club brands under its purview, Bookspan faced a tremendous challenge to integrate all of its discrete Web sites into a single technology platform, to provide a consistently superior customer experience across brands. They also needed a way to market more efficiently and cost-effectively, without incurring significant IT costs. ATG and its scenario personalization technology made it all possible.
Boston Symphony Orchestra
The Boston Symphony works hard to make classical music more relevant and engaging to a wide audience. In 2007, the BSO re-tuned its Web sales and marketing efforts to reach a broader market with targeted music events, subscription sales, merchandise, special offers, and donation programs. A refreshed Web site www.bso.org and online marketing strategy appeal to listeners’ individual interests. As a result, Web-based transactions now account for 40 percent of BSO ticket sales.
