Although Alexander Graham Bell never had to search for a local business online, he probably couldn't conceive that his greatest invention, the telephone, would play such a critical role in how people interact with Internet Yellow Pages (IYP) and local search advertisers. Because voice remains the preferred method of communication for most consumers, media companies are trying to master how to combine the telephone with local commerce.
The Kelsey Group predicts that local search is poised to reach $2.6 billion in U.S. revenues, while IYP revenues will rise at a nearly 30 percent annual growth rate, from $624 million to $2.3 billion in 2011. The firm further forecasts an increase in average ad conversions of 18 percent. Driving this change is the increased utility of local ad listings and publishers making it easier than ever for buyers to connect with sellers, and create customized listings by saving information for later use.
eStara Click to Call and Call Tracking, combined with advanced interaction features such as Save & Send, Form to Phone and Audio Clips help IYPs close the loop for local advertisers by guaranteeing that no lead goes unanswered.
eStara offers a full suite of tools for online publishers ranging from interactive yellow pages and directories to newspaper and classified listings. eStara Click Suite for Local Search is an integrated solution that provides publishers with service to help track results, and extend the utility of online and print listings.
Try Click to Call or Click to Chat right now to speak with us about how eStara can enhance your Web site and improve your business results.
For inquiries about ATG, please contact atgsales@atg.com
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