With newspapers witnessing increased competition from online sites, publishers are looking for new ways to maintain their edge. Enhancing online classified listings with technologies like eStara Click to Call and Call Tracking not only differentiates newspaper services, but helps them cater to the unique needs of their local constituents by:
Allowing buyers and sellers to connect via telephone
Tracking ad effectiveness for advertisers
Dynamically routing calls from national advertising to local outlets and franchises
Enhancing newspaper and classified ads with dynamic routing capabilities lets local advertisers get local leads using geo-targeting to direct and track where inbound calls are being initiated. Combined with eStara’s find me/follow me capabilities, calls can be routed to multiple phone lines guaranteeing that no lead will go unanswered.
eStara offers a full suite of tools for online publishers ranging from interactive yellow pages and directories to newspaper and classified listings. eStara Click Suite for Local Search is an integrated solution that provides publishers with service to help track results, and extend the utility of online and print listings.
Built as a suite of capabilities based around eStara's core services, Click Suite for Local Search enables publishers of all types to combine and build their optimal solution.
Try Click to Call or Click to Chat right now to speak with us about how eStara can enhance your Web site and improve your business results.
For inquiries about ATG, please contact atgsales@atg.com
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