The Web presents a double-edged sword for travel and hospitality vendors. It presents potential travelers with easy access to one company's products and services, but it also gives them the incentive to look elsewhere for a better deal.
For online travelers, brand loyalty is rare, and Web site abandonment common. According to Forrester Research, 47 percent of those who research travel plans online don't end up purchasing through the Web. The challenge for vendors is to accelerate the sales cycle by reaching out to prospects during their research and offering them an easy and personal guide through the online purchasing experience.
Online travelers generally abandon Web sites when faced with pricing or technical support issues. In the past, online travel and hospitality companies felt they could address these concerns by providing prospective customers with self-service tools, such as FAQs. However, due to the complex nature of the transaction, whether purchasing airline tickets, making hotel reservations or booking travel packages, companies are recognizing that they need to be more effective at securing, supporting, and retaining their online customers.
eStara e-commerce optimization services such as Click to Call and Click to Chat have the travel industry talking. By presenting consumers the opportunity to dialogue with an agent through the click of a button embedded on a Web site, e-mail, banner ad, search engine or online directory listing, issues are immediately resolved, and customers left satisfied.
Try Click to Call or Click to Chat right now to speak with us about how eStara can enhance your Web site and improve your business results.
For inquiries about ATG, please contact atgsales@atg.com
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