eStara technology delivers incremental revenue gains of more than $2 million over three years, according to study conducted by Independent Research Firm
Reston, VA – eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced the findings of a commissioned study conducted by Forrester Consulting to determine the costs, benefits, risks and ROI affiliated with implementing eStara Click to Call technology in a retail environment.
This study is intended to help marketers in the retail industry evaluate Click to Call’s full impact on sales and internal resources for their organizations. To illustrate the financial impact of implementing Click to Call, Forrester conducted a Total Economic Impact™ study based on in-depth interviews of four organizations using eStara Click to Call, including two Fortune 500 retailers and two multinational financial services companies, that have implemented the technology. The results for retail portion of the study found:
A three-year risk-adjusted Click to Call retailer ROI of 143 percent
“We are delighted to see the results of Forrester’s study,” said eStara CEO John Federman. “With many retailers seeking new ways to balance technology costs with results, this study not only shows the measurable returns witnessed by the companies profiled, but also offers a guideline for companies to calculate their own ROI estimates for implementing Click to Call.”
Results of the financial services portion of the study will be announced next month during a Webinar hosted by eStara featuring Forrester Research analyst Brad Strothkamp. Companies interested in that Web cast can register for the event here:
https://www.gotomeeting.com/register/968774179
About eStara
eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Autobytel, Continental Airlines, Cox Newspapers, DaimlerChrysler, Dell Financial Services, and Superpages.com -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is owned by ATG (Art Technology Group, Inc., NASDAQ: ARTG). For more information, visit www.eStara.com.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara’s product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara’s software products and services; the possibility that eStara’s offerings will not enhance its customers’ online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.
Try Click to Call or Click to Chat right now to speak with us about how eStara can enhance your Web site and improve your business results.
For inquiries about ATG, please contact atgsales@atg.com
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