In sorting through the myriad of local media options, advertisers are becoming less concerned with where leads are coming from, and more focused on quality. As such, marketers and media companies are increasingly tasked with finding the best venues for their small business advertisers, tracking results and delivering maximum ROI.

With so much at stake, local media publishers are evaluating every option for lead generation for their advertisers to combat the risk of losing business to a growing list of local and national competitors.

Download this free Webinar hosted by John Federman, CEO of eStara, and featuring thought leaders Peter Krasilovsky of the Kelsey Group and Robyn Rose of Idearc Media, Delivering Quality Leads to Platform Neutral Advertisers to learn more about local search trends and best practices for delivering leads to local advertisers.