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CUSTOMERS

CLICK. TALK. CONNECT.

AUTOMOTIVE
Chrysler, LLC. has witnessed tremendous results from deploying Click to Call across its Chrysler, Dodge and Jeep brand sites. Placing Click to Call at strategic points throughout its sites, including vehicle customization pages, Chrysler has doubled its conversion rates over standard phone calls, and increased total inquiry volume by 10 percent.
One of the Internet's leading automotive marketplaces, Autobytel leveraged eStara Form to Phone to deliver qualified leads to its network of local dealers. As a result, revenue is up triple digits, and the number of qualified leads being contacted has increased 52%.
Lithia Motors, Inc. is one of the largest full-service new vehicle retailers in the United States with 108 stores in 46 markets located in 15 states in the Western and Midwestern United States. To track the leads it generates for its stores, Lithia leverages eStara Call Tracking to monitor calls and track ROI.

FINANCIAL SERVICES

The lending arm of Dell Inc., Dell Financial Services screens online credit applicants for both credit approval and identity verification. Some approved applicants fail online verification, even though they are the true applicant. According to Forrester Research, prior to implementing eStara Click to Call, the lender converted 10 percent of these customers. After implementing Click to Call, the company now converts 55 percent of these applicants.
TD Canada Trust, the retail bank division of TD Bank Financial Group, introduced Click to Call as part of its “EasyWeb” initiative to improve the online customer experience. With more than 10 million retail customers, the move was designed to increase sales on the company's site and is focused on customers with complex needs, like a mortgage applications.
LendingTree, LLC is the nation's number one online lending exchange, providing a marketplace that connects consumers with multiple lenders that compete for their business. The company uses Click to Call as part of its outreach to consumers on its site and search engine landing pages. LendingTree also conducts surveys of its customers using eStara's post-call survey tool to help improve customer experience.
  

INSURANCE

Insuring more than 1.5 million vehicles in the U.S., 21st Century Insurance is one of the largest direct-to-consumer personal automotive insurers in the country. The company provides Click to Call to consumers on their eQuote pages to answer any questions they may have about the only quote process.
The largest publicly held personal insurance company, Allstate uses a number of eStara products and features, including Click to Call and Save & Send, to connect existing customers and prospects with their local Allstate agents.
A leading online insurance provider, Esurance has seen great results using Click to Call over the last few years, including increased inbound prospect inquiries and reduced Web site abandonment by up to 25 percent. The company has also used eStara's post-call survey capabilities to gauge customer satisfaction with Click to Call and the overall online experience.
An independent insurance provider, Insurance.com services thousands of consumers through partnerships with some of the nation's top insurance companies. Visitors to Insurance.com can connect with an agent using Click to Call on select rate and quote pages.

MEDIA

As one of the nation's largest newspaper publishing enterprises, Cox Newspapers produces 17 daily and 26 non-dailies, including the Atlanta Journal-Constitution, Austin American-Statesman and The Palm Beach Post. Cox uses eStara Click to Call to connect classified buyers and sellers, as well as Click to Chat to connect advertisers and subscribers to its sales departments. In 2006, The Newspaper Association of America recognized Palm Beach Post's Click to Call deployment with its Digital Edge award.
Perhaps best known as the official publisher of Verizon's print and online directory offerings, Idearc Media offers a suite of solutions for connecting buyers and advertisers. Through its partnership with eStara, Superpages.com powers one of the world's leading pay-per-call platforms, which leverages eStara Call Tracking to help track and prove performance to both print and online advertisers.
France's leading internet yellow pages provider, Pages Jaunes connects thousands of consumers every day with local advertisers with eStara Click to Call. The company also offers professional services advertisers unique branding tools through services like eStara Audio Clips, which allows advertisers to record and embed voice messages within their directory listings.
One of the first pay-for-performance programs in Europe to leverage Call Tracking, Yahoo! Europe uses eStara's services to connect buyers and sellers on a variety of sites, including comparison shopping site Kelkoo.
A leading internet yellow pages and local search destination, Yellowpages.com offers local and national advertisers access to local and toll-free Call Tracking numbers and real-time reporting tools with eStara.
Publisher Ziff Davis embeds Click to Call in product reviews on PCMag.com to connect readers with manufactures to answer their questions about specific products covered on the site.

RETAIL

In 2007, 3M launched a pilot program and created their own online store. Historically 3M has distributed their products through other Websites, 3M has never sold directly. With thousands of SKUs in their cataloge 3M uses eStara Recommendations on their individual product pages to help expose their visitors to the right industrial tools such as adhesives, cleaners and safety items, at the right time, increasing the probabilty of a transaction.
1-800 Contacts is the world's largest contact lens store, stocks more than 20 million contact lenses, and delivers over 150,000 every day directly to customers. 1-800 Contacts uses Click to Call to help customers place online orders.
80's Tees is currently running multiple recommendations on every product detail page, including their own Most Viewed and Popular Products tags. They chose to continue with their own version of recommendations below ours for the purposes of exposing the customer to more products during their session and to continually test their home-grown solution against ours.
Cutter & Buck is currently running an in-category campaign with all of their recommendations. For example, viewing a polo shirt will always return three polo shirt recommendations below the original product.
Looking for the best way to warm a baby bottle at three a.m.? New parents have a new resource thanks to Gerber's heralded Parents Resource Center. Gerber uses Click to Call to give website visitors the ability to speak with an infant care specialist 24/7. Gerber also uses the eStara Survey Program to gauge website visitor response and get real-time feedback about its online services. The company recently promoted Click to Call in its print and direct mail campaigns.
In order to better serve its fans, the Golden State Warriors implemented eStara Click to Call and Click to Chat to help make the entire online ticket-buying experience easier, less time-consuming and more customer friendly for prospective ticket buyers. By offering both Click to Call and Click to Chat, the organization saw a viable and attractive option to help assist its fans in fulfilling their needs.
Jenny Craig implemented a customized Click to Call solution to connect online prospects directly with a weight loss consultant over the phone. Calls are routed to the visitor's local Jenny Craig center directly from the Web site; if the local consultant is not available, the call is directed to Jenny Craig's call center to ensure immediate response. Jenny Craig has doubled conversion rates compared to those of previous contact methods, increased call volumes and improved customer loyalty.
Macy's, one of the nation's leading retailers, operates more than 450 department stores. Macy's is currently using eStara Click to Call to provide customer service to its online customers.
eStara Recommendations powers the Overstock.com auction site. The site is driving multiple campaigns through the recommendations and is currently showing six recommendations on the category pages.
Wine Enthusiast uses eStara Recommendations to drive conversions, increase revenues and give their customers a better experience. Personalized Recommedations run on every product detail page on wineenthusiast.com, as well they are seeing tremendous results by serving recommendations when their search provider cannot find any matching terms for what a customer puts into place.
One of the world's leading beauty supplies and cosmetics brands, Yves Rocher uses eStara Click to Call on its French language site to connect consumers with local retailers through its online directory.

TELECOM/CABLE

Charter Communications, Inc., the third-largest publicly traded cable operator in the U.S., serves more than 5.7 million customers in 29 states. The company deploys Click to Call across various sites, promotional sites and landing pages to help connect prospective subscribers with local sales representatives.
Echostar Satellite delivers Click to Call to online customers looking to subscribe and add services to their Dish Network offering. Customers showing signs of abandonment are offered an opportunity to speak with a live agent with Click to Call to ensure all their questions and concerns are addressed.
As France's largest alternative provider of telecommunications and ISP services, Neuf offers a full suite of products, including Internet access, VoIP, TV over ADSL, and mobile telephony solutions. Neuf opted to deploy Click to Call on strategic pages throughout the online sales path. Prospects have the ability to speak directly with a call center agent if they have trouble completing a transaction online, and require additional assistance. As a result, the company has increased revenue by 10 percent.
J2 Global Communications offers Click to Call to visitors of eFax.com to connect prospective service users with sales and support agents at their time of need.

TRAVEL/HOSPITALITY

Canada's leading commercial airline connects thousands of travelers each month with sales agents over the phone using Click to Call.
Continental Airlines is the fifth largest airline in the U.S., serving more international cities than any other U.S. carrier. The airline uses Click to Call strategically to help online customers complete the reservation and online ticketing process. Using Click to Call, the company has reduced Web site abandonment by up to 35 percent and has doubled conversion rates.
Hilton Hotels Corp. is recognized internationally as a preeminent hospitality company. Hilton develops, owns, manages or franchises approximately 1,900 hotels, resorts and vacation ownership properties. Hilton has expanded its use of Click to Call throughout its global online reservation network giving visitors the power to get help and make reservations.
TGV, France's high-speed rail service, launched S.O.S. Bonnes ESxcuses (Good Excuses), reaching out to business travelers through emails and personalized videos, and directing them to www.sosbonnesexcuses.com. Adding a new twist, the campaign leveraged eStara Click to Call technology to bring the phone channel into the mix.
With customers occasionally reaching a point in the online booking with questions which could prevent them from completing their reservation, Red Lion Hotels sought to implement a solution to assist the customer. With eStara Click to Call, Red Lion now offers customers the opportunity to directly connect with a representative when they require personal assistance.
Since its inception in 1986, Spa Finder has been the leading spa travel and marketing company connecting consumers with the spa experience via publishing, travel, Internet, and corporate incentive services. SpaFinder is deploying eStara Call Tracking and Click to Call services across its online directory and in its offline publications to demonstrate advertiser ROI.
Starwood, one of the world's largest hotel and leisure companies has deployed Click to Call services to drive higher conversion rates and improve the online experience across is its many brands. The company is using Web Insight service to gain qualitative customer feedback and ROI information on the service.
  

 

 


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